Great energy today at the PRSA Houston January Luncheon at Maggiano’s Little Italy! Members mixed and mingled, taking time to welcome all newcomers. The tables filled up fast as attendees were eager to enjoy the family style Italian dishes. My highlight of the lunch by far was hearing the diverse perspectives of professionals representing agency, non-profit, in-house, and digital communications. This group of communication professionals shared what tips, tools, and trends exp

A new report from the Pew Research Center shows that today's technology inevitably continues to impact how audiences consume news. As you guessed, the stats show that audiences increasingly prefer social media over print newspaper as their main news source. Here are a few of the report highlights relevant to public relations clients and professionals: 20% of audiences now rely on Social Media versus 16% who still prefer print newspapers Television remains the most preferred n