The Need for Speed: Zintel PR's Managing Director Featured in PR Daily Article



On Tuesday, founder and managing director Matthew Zintel was featured in PR Daily. With a focus on how to best befriend reporters and their editors in this digital age, Matthew tells readers that speed is an absolute must (and is often a differentiator) when interacting with reporters.

International media relations efforts are demanding for a variety of reasons, but in the end, speedy attention to requests and questions is one of the most appreciated (and remembered) traits for a PR representative.

The article quotes:

"If a PR representative replies to journalists' questions with lightning speed, it automatically shows diligence and a commitment to assist. That goes a long way in forming a relationship outside of e-mail. I can't tell you how many times an editor or writer has thanked us for quickly answering e-mail questions just minutes after receiving them, no matter the time."

– Matthew Zintel, Managing Director, Zintel Public Relations

Check out more tips in the entire article available here.

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