In today's fast-paced world and its accompanying news cycle, it's a foundational must for public relations representatives to equally prioritize their professionalism and helpfulness when working with journalists and their actual clients. Journalists are a type of client after all - and retained clients consistently appreciate a PR firm's dedication to expiditiousness and diligence when it comes to serving all involved in the media relations process.
That said, it's unfortunate that too many PR firms/representatives simply don't communicate fast enough and don't pay enough attention to detail to stand out in the crowd, let alone reach that minimal level of "acceptability" in the media relations world. After more than 18 years of media pitching and relationship creating at Zintel PR, here are some of the basic time-related and detail-focused tips that any clieny should expect from their PR firm:
Zintel PR is included in the latest Top Texas PR Firms List by DesignRush. Check it out here: